The first online advertisement was part of AT&T’s “You Will” campaign in 1994.Īlright, let’s look into some interesting PPC statistics to help you improve your marketing strategy in 2022. If companies want to advertise on any platform, they pay for each visitor the platform redirects toward their sales funnel. In general, most of the ads you see all over the Web and apps are PPC. ![]() Yeah, back in 1994, there was only one ad.
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